REPORT: The State of Gamification

Gamification: Market Update, Consumer and Enterprise Market Trends

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"We expect platform and solution developers to dive deep into examining and leveraging user psychology, evolve their UX design toward that goal, and implement R&D strategies in their overall application budget."

M2 Research's Gamification: Market Update, Consumer and Enterprise Market Trends provides a detailed snapshot at current state of the market.

Gamification is growing up from a hype into a significant business opportunity for gamification platform providers. M2 Research forecasts the market to reach $242 million by the end of 2012 and climb to $2.8 billion by 2016. Enterprise gamification is quickly gaining share of the overall gamification market and is set to capture 38% of gamification revenue in 2012. In 2013, enterprise gamification will exceed consumer gamification revenue.

The market report highlights the current state of gamification, deep integration game mechanics in applications, the importance of metrics, market size and forecast as well as development and marketing strategy tools for gamified applications and profiles of the largest platform and solution players in the industry. If you plan on leveraging gamification for your organization, or if you are already using gamification strategies, the report will provide a detailed guideline how the market will evolve over the next few years.
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